BLOGS

Oh No He Diddyn't My Diddy-centric loathing and resentment has been mounting for some time now. First there was that whole breaking J. Lo's heart thing. (For shame, Diddy!) Then there was the incessant name-changing PR bull-poop which was pointless and infuriating. More recently, the artist formerly known as Puff Daddy appeared as a caricature of himself in a new Burger King ad the premise of which is that he is so important and influential that Burger King need only let people know that "Diddy says BK is open late" before droves of people start flocking to their local meat patty purveyor. I resent that. Diddy is a hack. He might've been a somewhat astute businessman at one point, but from what I can tell, for the last six years or so, he's been living off the interest from capital he accrued as Notorious B.I.G.'s wingman. He claims he's a mogul. Just because you once had a PUH and like to hang out on yachts doesn't make you a scion, dude. Don't get it twisted.

So you can probably imagine how I reacted when I read about Diddy's forthcoming VH1 reality show I Wanna Work for Diddy, the objective of which is to find people stupid enough to buy into the fact that Diddy is relevant in any way and have them compete to be his assistant. Because lord knows that is the be all and end all. Aside from the token Tranny who makes an appearance in the teaser for the show, the only reason I can figure that anyone would tune in to this dreck is if the producers made sure to incorporate some challenge that involved waxing the Didster's balls. And somehow I doubt anything suitably graphic for my taste would make it past the Standards and Practices peeps.

All this self-congratulatory, self-important, swaggering gangsta bravado is really starting to wear thin is all I'm saying. If Dids were really smart, what he would do is get the hell out of our faces for a year or two so that we can be glad to see him when he comes back and forget the fact that he hasn't done anything of importance since 1997. In fact, if he had the patience to go undercover for a formidable length of time -- we're talking at least eighteen months -- they could spin his disappearance into a "Where's Waldo" meets "Where in the World Is Carmen San Diego" reality show! Now there's something I'd like to watch.

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