If you ask me, Rogen and Showtime are a match made in heaven. Just take a gander at the cable network's saucy lineup -- Californication, Secret Diary of a Call Girl and The L Word. All pretty gosh darned randy, not that there's anything wrong with that. (On the contrary, Duchovs doing the sexytime is always welcome in my house.) It's the premise of the show that I'm having some trouble with. Once you get past the gimmick of it -- three dudes working in a sex shop -- it sort of boils down to, as Mindy aptly put it, Clerks in a porn store. As anyone who's ever visited a sex shop can attest, the likelihood of three Kevin Smith-esque frat boy dudes running a place like this is about as miniscule as one of those discreet next-generation pocket rockets. All the ones I've been to my friends have frequented usually boast a couple of friendly lesbians and people of indeterminate gender behind the till. Despite appearances, they clearly aren't going for realism here. And be that as it may, how many jokes can you make about anal beads?

What do you think about this new series? Will you watch? Or file it under Apatowian humor and keep flipping?