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In January, 2000, MightyBigTV.com was recapping an ambitious sci-fi show created by Joss Whedon (Buffy), a campy high school series produced by Ryan Murphy (Popular) and a teen drama developed by Kevin Williamson (Dawson's Creek), not to mention programs starring Matthew Fox (Party of Five), Calista Flockhart (Ally McBeal), Katherine Heigl (Roswell), Jason Segel (Freaks & Geeks), among many others. Now ten years later, the site is recapping... an ambitious sci-fi show created by Joss Whedon (Dollhouse), a campy high school series produced by Ryan Murphy (Glee) and a teen drama developed by Kevin Williamson (The Vampire Diaries), not to mention programs starring Matthew Fox (Lost), Calista Flockhart (Brothers & Sisters), Katherine Heigl (Grey's Anatomy), Jason Segel (How I Met Your Mother), among many others.
Of course, a million events and innovations revolutionized the television landscape in those intervening years (remember when The Real World was the only reality show?), while Mighty Big TV itself went through major changes throughout the years, beginning with the site rechristening itself "Television Without Pity," which had previously been just its tagline, in 2002. Also at that time, TWoP adopted a new slogan it still displays today: "Spare the Snark, Spoil the Networks."
Since then, the site's mission has never wavered, even through shifts in ownership and stewardship - we still love television when it's good and love pointing out when it's bad even more so. But the snark has expanded to include blogs, photo galleries, video, movie coverage, Tweeting, Facebooking and more as our audience has continued to reach record-high levels. And so as a new decade dawns, with how entertainment content is produced and distributed and how fans access it evolving at a radically quick pace, we can't help but ask ourselves: Does our tagline still reflect everything the site's about? Does it still make sense even though the power of traditional "networks" has faded? Or is it time once again for TWoP's tagline to evolve as well?
We'd like to know what the people who matter the most to us - our readers - think. Should we change the wording in our tagline (while retaining the same meaning)? If so, what should it say? Or is "Spare the Snark, Spoil the Networks" still perfect now and forever? Please post your thoughts in the comment section below or e-mail us directly at twopeditorial@nbcuni.com. We want to hear from you!
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