BLOGS

Extreme Couponing: Taking Hoarders to a Whole New Level

Against my better judgment, I watched two episodes of Extreme Couponing last night and found that the new TLC series oddly fascinated and infuriated me on so many different levels. Like the patrons at the stores where these women shop, I couldn't stop look away as four full carts of groceries shrunk down from several hundreds of dollars (in one case nearly two thousand) to next to nothing. On one hand, it was kind of impressive. But on the other hand, that's only if you discount (no pun intended) all of the stuff they already have at home, the fact that they don't need most of these items and the amount of time it takes them to get this stuff.

The four women featured in these two episodes ranged in age and family size but they all referred to their purchases as their collections and displayed them proudly. They've raised beds to fit hundreds of rolls of toilet paper beneath them, or built special grocery store-like shelving units that perfectly showcase the boxes upon boxes of laundry detergent, cereal and canned goods that they've amassed. They seem thrilled that their homes are more well stocked than a 7-11, and almost all of them have an OCD-like determination to make sure that everything is neatly displayed.

I'm not against them saving money -- I think that's fantastic -- but when one woman is purchasing 32 bottles of mustard and her family doesn't even like mustard? That's some ridiculous hoarding mentality right there, and doesn't really save you money since you didn't want the products in the first place. One 24-year-old girl fretted that she wouldn't have enough food for an upcoming party she was hosting, but she had more than 40 bags of chips already housed in her pantry. Is she feeding a whole town? And she informed her husband that after the party, they'd have to go back to the store to make sure that they replaced whatever had been eaten. Growing up, I had friends whose mothers and grandmothers kept scores of canned goods in their basement in case of nuclear war or some other disaster, which I sort of understand, but it seems that these couponing women have become obsessed with the art of the deal regardless of what the items may be. When one of the women said, "Being able to coupon is what is allowing me to enjoy my life," I got chills, and not in a good way.

They all seem to get some sort of thrill/panic out of watching the poor cashiers ring up their carts (often in multiple, separate transactions) and then sit for like 15 minutes and scan coupons. If I saw them coming, I'd be begging my manager to take a break. For them, it's almost performance art. You've gone beyond saving money when you have to call in several of your friends to come down so that you can take advantage of a particular deal that is limited to one per customer. Also, spending more than five hours in the supermarket seems like an inefficient use of time. Perhaps you could pay 30 dollars for three baskets of groceries instead of 75 cents and save yourself three hours of life? Or is your life so worthless? Seeing how obsessed (not frugal - obsessed) these women are just makes me hope that someone intervenes for their sake and their family's. And yet TLC is content to indulge (and exploit) their deep-seated issues while presenting them to viewers as thrifty homemakers. And why exactly are the grocery store employees applauding them?

And then there's the matter of what they're purchasing. The great deals they get? Those aren't on nutritional perishable foods, by and large. They're on mass quantities of processed meats, sugar cereals and high fructose-filled beverages. One woman had to buy 35 bottles of Maalox. Perhaps, if she added some vegetables to her diet, maybe she wouldn't need so much. I'm no Jamie Oliver trying to change the world, but I do think that if you're limiting your food shopping to what you can get a good deal on, chances are you aren't making the healthiest choices available.

Even worse, with such extreme quantities, it's unlikely that most of those items will ever actually be consumed. It's one thing to want to be prepared for the worst (as one husband put it, "If there's a zombie apocalypse, we'll be OK for two years"), but even with a large family, most of that stuff will expire, unopened and unused. That's not saving; that's just wasteful.

And finally there's the time factor (and not just the hours spent in the actual store). Some of these ladies spend hours and hours clipping the papers (some of which they have to buy, which should count against the money they actually saved), scouring the internet for coupons, harassing grocery stores about their double couponing policy and creating Excel spreadsheets to figure out the exact breakdown of how the transactions should be processed. If they really wanted to help their families, those organizational skills could be put to much better use.

Did you watch? Did you find it upsetting or compelling? Sound off below.

See how the stars of Extreme Couponing defend their behavior.

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21 Comments

April 7, 2011 3:33 PM
Kristen
Reply

So...how many reviews of this show are y'all gonna do? This is like the second or third already. There's more stuff on TV, you know.

April 7, 2011 3:35 PM
Steph
Reply

It's absolutely nuts and I agree that to a degree this type of hyper-consumerism is more wasteful than anything, but I did catch one episode where this guy was able to purchase a ridiculous amount of cereal (he had a special order shipped into his local store because the quantity he wanted was more than the store typically stocked), but he donated it all to a local food bank for distribution.

April 7, 2011 3:59 PM
Nina
Reply

Angel said it all. The savings these people were making is nothing short of incredible, but are they actually eating any of this stuff they purchased? How often are they shopping? If this is a weekly occurrence, it's a miracle that their homes aren't bursting at the seams with all these free goods. I rarely heard "My children are being fed", or "This and this will make a nice dish", just talk of the savings and what a high it was to get them. Shades of hoarding and OCD, really.

April 7, 2011 4:16 PM
nancy
Reply

I use maybe two or three coupons a month for dog food or TP. There are no manufacturer's coupons for fresh fruit and vegetables... definitely something to be said for healthy food choices vs. "savings".

April 7, 2011 6:42 PM
Evamarie
Reply

This show scared me to my soul. These people - so greedy!
I guess coupons work differently in the States because all the ones I have seen in Canada say things like "only one per customer"

April 7, 2011 8:35 PM
Erica
Reply

Yep. I'm a cashier and these people are insane. At my last store, there was a woman that would come in every Sunday, right before we closed, and it was always take 30 minutes or more to ring her up. I can't tell you how many times I had to close the store and was still ringing her up with the doors locked. Worse, many of these coupon jerks don't even play fair--they'll come back not long after and refund everything for cash after they practically got it for free. It's a waste of everyone's time.

April 7, 2011 9:29 PM
Leah
Reply
replied to comment from Erica

I work at a drug store chain and we also have people who coupon. (it's now a verb, one can "coupon.") We had a regular buy some products and then an hour later went to another store in the area to get a full refund because he didn't actually need the products.

April 7, 2011 9:53 PM
JB
Reply

Here in the UK, you can't use a coupon in conjunction with another offer, and the savings you make are mere pennies. I clearly need to move to America, because it's crazy that a store ends up paying YOU for taking food off their hands. I mean, who's approving these promotions? Is there a corporate upside I'm not aware of?

April 7, 2011 11:53 PM
Nemesis
Reply
replied to comment from JB

I don't think the corporate upside is really shown in this context. Usually, the advantage of coupons for the corporation is getting people to buy things they don't need/want because of the deal. It's also a lure to get customers in for one thing, then have them buy other things they don't have coupons for. For sane customers, this might actually work; for the OCD, not so much.

I'm not against them saving money -- I think that's fantastic -- but when one woman is purchasing 32 bottles of mustard and her family doesn't even like mustard? That's some ridiculous hoarding mentality right there, and doesn't really save you money since you didn't want the products in the first place.

Reminds me of my grandfather. He'd buy shit no one could use because of the deal. He would buy impossibly small cowboy boots that no one could wear, because they only cost $5. He once bought two boxes of old clocks (the round kind used in pulic schools). They ran on a non-standard kind of eletricity that you would have to run especially for these clocks, since people don't usually have it in their homes except for dryers and such. He had about 20 useless, ugly clocks--but they only cost him $10. Insane, but he grew up in the Depression era.

April 8, 2011 1:59 AM
nami
Reply

If you notice most of the "food" is processed food. I try not to eat that crap. Ppl like this give regular couponers a bad name. I clip and have a small binder, but I only buy what I actually use & I'll be darned if I'm turning my guestroom into a store for my stockpile.

April 8, 2011 2:02 AM
nami
Reply
replied to comment from nancy

I'm with you Nancy. I coupon mostly on housewares and clothes. If you don't eat meat or precessed food, there are rarely fresh produce coupons.

April 8, 2011 10:36 AM
JG
Reply

I am a mother of 5 and have been couponing for several some time now. On the average I save 75% a week on our food and household items. This show does not show the typical person using coupons. I have seen several comments that you can only get high sugar and processed items, this however is untrue. I have found several coupons on cereal (no sugar cereals) when you buy 2 boxes save $1 on fresh fruit. I lost my job last summer and times are hard. By couponing on our everyday items I am able to save and can afford the fresh produce and meats. I have not and will not turn my home into a minimart, not everyone who uses coupons does. I also have a binder I take with me when I shop, but I do not spend 6 hours getting ready for 1 shopping trip nor do I spend 5 hours in the store. So in short when watching this show just remember this is not the typical couponer and if you listen closley most of them even say this shopping trip would be their biggest ever.

April 8, 2011 10:44 AM
nancy
Reply

JG- yes times are hard and we need to save for our families wherever we can. Good for you for making this work without getting ridiculous! I'm sure this show only shows the most outrageous "couponers" for the TV drama.

April 8, 2011 11:14 AM
Sarah
Reply

This show made me so mad. Good for the (one) person who donated their purchases to a food bank - then all of their behavior would be worth it! Think of the difference that could be made if all of that work went to helping others rather than creating your own private CVS. Not to mention, TLC should be portraying this as the hoarding/OCD behavior that it is, and not glorifying it as finding good deals. To my mind, these people have serious issues that need to be addressed, and the show should treat them as such.

April 8, 2011 1:23 PM
HappyDude
Reply

The thing I find frightening about this show is that it showcases yet another disorder exhibited largely by Americans (OCD + hoarding + hyper-selfishness = couponing). Kudos to the couponers who use coupons to get useful items that they will actually use. Shame on the couponers who use them to buy useless, processed crap, and/or stuff that could be bought by people who actually need these items. God, how self-centered and neurotic can some people be?

April 8, 2011 6:07 PM
Nam
Reply

I saw one episode where at first it seemed the woman was a little more reasonable about it, keeping only three months worth of food items at a time. But then, she dragged her toddler and a pregnant friend out to dumpster dive for coupons. Way beyond reasonable right there. And there was the woman whose hoards of products were taking over the guest room and her husband's office. Ridiculous.

April 8, 2011 8:18 PM
Bill
Reply

It's a shame they don't keep just what they need and then donate the rest to a local food bank.

April 16, 2011 6:27 PM
Smultronstallet
Reply
replied to comment from Leah

Isn't that criminal?

April 26, 2011 3:18 PM
couponer
Reply

the show will onkly put people that go to the extreme on it. my friend that tought me to coupon buys enough of an item to last till its next sale cycle date. she appyed for to be on the show b/c she wanted people to see how to coupon for only what they need. needless to say she can not be on the show b/c she doesnt have a "stock pile" to last her more than 8 weeks or so. but would we watch this show if there were normal people on it? "NO"

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