Last year Syfy turned the famous whale room at New York's American Museum of Natural History purple to unveil its annual slate to the assembled press and advertisers corps. The network's 2013 upfront took place in the considerably less grand surroundings of Chelsea Piers' Silver Screen Studios, where they used to shoot Law & Order for the gazillion years that show was on the air. The downgrade in venue was somewhat ill-timed since the network's 2013-2014 line-up looks to be significantly stronger than its predecessor, which offered two scripted shows (including a series called Rewind that seems to have been scrapped entirely) and a bunch of dubious-sounding reality series, many of which never even aired (so long Awesome Foundation -- we're kinda glad we never got the chance to know you). Unlike the 2012 edition, 2013's slate feels potentially big enough to fill the Natural History Museum's cavernous whale room, whereas last year the surroundings just barely distracted from the thinness of the content.
Are you the kind of person who likes to put your wildest imaginings into practice? Do you not just want to watch TV, but interact with it? If so, you might just be an igniter and therefore precisely the kind of person that the Syfy network wants amongst its audience. "Igniter" was the buzzword at Syfy's upfront presentation, which unfolded Tuesday night at New York's famed American Museum of Natural History, where the famous Hall of Ocean Life (you know, the one with that giant whale suspended from the ceiling) was bathed in the network's signature purple while DJ Spooky spun records and guests feasted on dishes created by celebrity chef Marcus Samuelsson. But the evening wasn't all fun and food -- Syfy also revealed its plans for the 2012-2013 season and those plans include a lot more reality, a lot fewer scripted series and a whole lot of igniter-driven interactivity between viewer and show.
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