One of the few remaining cable nets with a unique brand identity is kicking that narrowcasting ish to the curb, son! TV Land told the Wall Street Journal that by the end of 2009, 50% of their programming will be original series. It's so hard to say goodbye to my Sunday afternoon hungover viewings of Bonanza, but the good news is that they'll be focusing on creating trashy reality shows. Because we need more of those. The article highlights one such gem, Cougar, which is exactly what it sounds like: a Bachelorette for older ladies looking for younger gents. They'll also be looking to air reruns of more recent series, like Friends. Because we need more of those.
It's almost too convenient that Kirstie -- which appears on a network dedicated to older shows and stars a trio of classic sitcom stars -- feels like it's out of a time warp. It feels like a broad, run-of-the mill sitcom (heck, it even announces it's taped in front of a live studio audience, if that doesn't fill you with nostalgia) that would have aired alongside the likes of Cheers or Seinfeld but no one would have watched because they were tuning in to Cheers or Seinfeld. Everything from the jokes to the aesthetics to the entire concept of the show feel like they are from another time completely. But Kirstie, which premiered last night on TV Land, doesn't feel like wistful nostalgia to reunite with old friends, rather a strange time capsule dropped into a television landscape that's moved on without it.
What constitutes news, you might ask? An awesome celeb hosting an awards show we've never watched? That's news. Two fallen 1980s movie stars being cast in TV shows? That's news. A TV show set in the 1970s getting dropped like a bad habit? That's news. A 1990s TV star being cast in a remake of a 1980s TV show, due to appear on TV in 2010? That's a math problem, but it's also news. All those decades and more on today's... TwoP News! (Cue American Idol theme music.)
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