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You've got to hand it to The CW: they know how to really keep an upfront moving. From kicking it off with a performance by Flo Rida to just jumping right in to a preview of their most interesting new series, Arrow, it flew by faster than any other network presentation this week. Sure, they spent time discussing social media and whatnot, but it was all broken up by on-stage appearances by the very beautiful people who are on their shows. And hey, most of their upcoming shows look watchable, if not legitimately entertaining, and since they're recycling a ton of their talent (and in some cases, characters), we feel like we know these programs already.
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The CW usually has the most energetic upfront of them all each May, and while I was a bit concerned about this year's new location (Jazz at Lincoln Center), the presentation began with the band LMFAO singing "Party Rock Anthem" while members of America's Best Dance Crew alums Quest Crew (including Hok!) did their B-Boy thing on stage. Once they shuffled off, outgoing CW president Dawn Ostroff introduced the very attractive casts of all of the network's shows, forcing them to engage in awkward banter on stage - a tried-and-true CW upfront tradition (I certainly hope that her successor Mark Pedowitz continues it next time). But the Good Sport of the Week Award goes to sales exec Rob Tuck, who came out wearing both a gold lamé jacket and the cardboard robot head from LMFAO's performance. Finally, after some hype about CWingo (a new Facebook bingo game) and the obligatory joke about Ian Somerhalder's bite being worse than his bark, we finally saw clips from the new line-up.
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The final upfront of this nutty week was actually the fastest. Thanks to The CW for having an audience with a short attention span and realizing that long strings of numbers were meaningless. There was a DJ booth and they provided snacks (some nuts and an apple). Promising start.
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