You know an underground trend has reached critical mass when the dude who brought us The OC starts adopting it. Hence, we give you the news that OC and Gossip Girl creator Josh Schwartz will be dunking his toe into the webisode waters with a new venture titled Rockville, CA. The slew of four-minute shows mines Schwartz's own painfully hipster-y past as a club-hopping indie rock enthusiast who used to frequent the venues of Echo Park (that's in Los Angeles for all you non-hipsters!) in search of the soundtracks to his youth culture-savvy shows. Or something.